Case study · 2025
Home Best Roofing.
A roof over real relationships.
- Client
- Home Best Roofing
- Year
- 2025
- Sector
- Family-owned roofing company
- Scope
- Brand identity · Guidelines · Web
The brief
Home Best Roofing came to us as a hardworking, family-run roofing company that felt more like neighbors than a contractor, but their brand didn't say that yet. We built a complete identity system, brand book, and website that lead with friendliness, trust, and genuine care.
01
The brand identity
A complete system, built on warmth and trust.
The Home Best Roofing brand embodies friendliness, approachability, and genuine care. We pride ourselves on creating an approachable and trusting experience, where homeowners feel valued and understood every step of the way. With a compassionate spirit and commitment to quality, we build more than just roofs. We build lasting relationships and peace of mind. Our team is dedicated to serving with kindness, integrity, and a welcoming attitude, ensuring that your home is protected by people who truly care.
02
Color palette
Soft clay, soft cream, a sky to trust.
Primary
Clay Orange
- HEX
- DA753C
- PMS
- 7579 C
- CMYK
- 0 60 81 12
Cream
- HEX
- E7DBB9
- PMS
- 9161 C
- CMYK
- 9 11 29 0
Olive
- HEX
- 736635
- PMS
- 7756 C
- CMYK
- 49 47 89 26
Secondary
Ink
- HEX
- 000000
- PMS
- 719 C
- CMYK
- 0 13 24 7
Sky
- HEX
- 2DCCD3
- PMS
- 319 C
- CMYK
- 64 0 22 0
03
Typography
Mundial: strong, friendly, readable.
Mundial Demi Bold
Display & headlines
Mundial Light
Body & long-form
04
Live website
HomeBestRoofing.com
Built on the brand identity system above. Friendly, trustworthy, and unmistakably Home Best Roofing.
Deliverables
- Brand strategy & narrative
- Ram + house logo system
- Color & typography system
- Custom iconography
- Patterns & brand textures
- 2025 Brand Guidelines book
"We build more than just roofs. We build lasting relationships and peace of mind."