Case study · 2025
Seaside Heating & Air.
A coastal HVAC brand with sun-faded color and local charm.
- Client
- Seaside Heating & Air
- Year
- 2025
- Sector
- Home services · HVAC
- Scope
- Brand identity · Website · Merch · Vehicle & billboard
The brief
Seaside Heating & Air needed a brand that could feel instantly local: easygoing, trustworthy, and rooted in beach-town nostalgia without slipping into parody. The system pairs a friendly mascot, retro surf typography, and a sun-washed coastal palette across logo development, brand standards, web direction, apparel, fleet graphics, and outdoor advertising.
01
Early concepts
From beach-town sketches to a lovable brand character.
The identity pulls from vintage surf culture, old beach postcards, and the honest optimism of small coastal businesses. Navy anchors the system with trust, coral adds energy and approachability, coastal blue keeps the brand fresh, and sand + sea foam create the sun-faded backdrop that makes every application feel lived-in rather than over-designed.
02
Brand system
Color, icons, typography, and the full logo family.
03
Palette & personality
Sun-washed tones built for trust and ease.
Navy
Core trust color
- HEX
- 0D2B45
- CMYK
- C:100 M:76 Y:35 K:25
Coastal Blue
Fresh ocean accent
- HEX
- 2E7BBE
- CMYK
- C:82 M:46 Y:0 K:0
Coral
Energy & approachability
- HEX
- E64C2E
- CMYK
- C:0 M:80 Y:90 K:0
Sand
Sun-washed support tone
- HEX
- F2CDA6
- CMYK
- C:4 M:18 Y:36 K:0
Sea Foam
Background neutral
- HEX
- FBF6EF
- CMYK
- C:2 M:2 Y:5 K:0
Seaside Display
Primary wordmark & headlines
Heating & Air Support
Supporting lockup & utility text
Trait
Coastal & reliable
Trait
Easy & friendly
Trait
Hardworking & trusted
Trait
Cool under pressure
04
Aesthetic direction
Coastal nostalgia without cliché.
05
Website concept
A homepage that feels local, bright, and instantly memorable.
06
In-market applications
From uniforms to fleet to outdoor, the brand holds its shape.
Deliverables
- Logo exploration & sketch concepts
- Primary + secondary logo system
- Color palette, type, and iconography
- Aesthetic direction board
- Website concept design
- Apparel, vehicle wrap, and billboard mockups
"Cool air. Warm hearts. Coastal comfort."