About

Health Care Clients: CDC, Pen Medicine, Inova, Jefferson Health, HCA,

Hospitality/Retail Clients: Hilton, Coca Cola, Chick-fil-A

Sports Clients: U.S. Soccer, United Soccer League, Atlanta Sports Council , Atlanta United

Finance: Wells Fargo, Delta Credit Union, Bank of America

Multifamily Clients: Gables, Woodfield Development

Automotive: Hendrick Automotive Group, Toyota

Aviation: Wayne County Airport Authority

Hello! My name is Valentina (Val) Dobrev and I am a sign geek. It took me a while to get here, so let me explain. I began my career in interior architecture, while simultaneously pursuing freelance opportunities in graphic design. It wasn’t long before I discovered that there is a way to merge the love for graphic design and the love for enhancing a human’s experience in the built environment. I discovered (EGD) environmental graphic design and wayfinding. Wayfinding is still a word that gets autocorrected as I am typing. That’s only because most people outside of our field don’t really notice when it’s doing its job well, but they will notice when it’s not very effective or present at all, and they are spinning around trying to find point B from point A, or they are simply missing your presence among all the other visual noise and municipal code restrictions.. This is where I come in. It’s why I am a sign geek and here to be a resource for all things brand identity, signage and wayfinding. I have 10-year experience working on diverse design projects with clients from varying industries and fulfilling roles from designer to project manager.